Jake Burton legt sein Amt als CEO bei Burton Snowboards nieder. Das teilte der weltweit größte unabhängige Snowboardhersteller Mitte der Woche in einer Presseaussendung mit. Neuer Geschäftsführer wird Mike Rees, der bis jetzt Leiter des operativen Geschäftsbereiches war.

Four years ago when I got my old job back as Burton’s CEO, my goal was to get the company headed in the right direction, build up our leadership team and establish a clear plan for the long-term future of the brand. Looking back, we’ve accomplished these goals and have a solid foundation in place. Now it’s time to turn over the day-to-day tasks of running Burton to a new CEO. Our entire Board of Directors, our Executive Team, Donna and myself trust that Mike is the right person for the job. He has the experience, skills and leadership qualities to take our vision and run with it. And I’ll still be around, giving product feedback, testing new gear, working with the creative crew and advising Mike.

– Jake Burton

Rees stieß 2009 zu Burton und soll maßgeblich an der langfristigen strategischen Planung der Firma beteiligt gewesen sein.

Burton is an amazing brand with an incredible group of people behind it, and I’m excited about the opportunity to take on a new role within the company,” said Mike Rees, CEO of Burton. “Jake’s passion for product and for the sport extends throughout the entire organization, and growing the snowboarding lifestyle has been at the heart of Burton’s success from the beginning. I look forward to working closely with Jake to carry out his vision for growing Burton both on and off the mountain.

– Mike Rees